I design products people love — and businesses grow on. Turning complex problems into intuitive, scalable solutions that drive measurable impact.
A curated selection of UX leadership, product design, and systems thinking across enterprise and startup environments.
Led the multi-platform UX redesign across Apple & Android. Improved sign-up flows, condensed the desktop experience, and enhanced trust through visual clarity. Led a team of 9 designers.
Enhanced the platform's search and information retrieval experience to reduce user frustration and cut support inquiries within six months.
Platform · B2BCollaborative platform for monitoring component shortages and obsolescence — case management, market intelligence, and predictive tooling.
Ecosystem · UnificationTransformed Viking's digital ecosystem by rebuilding My Viking Journey and the Viking Voyager App into a seamless unified experience.
UX · Data-drivenData-driven UX enhancements for the "Request a Quote" flow when users can't find a part or component they're looking for.
Mobile · SecurityIdentity protection UX designed for clarity, trust, and rapid action — transforming security alerts into actionable, calm experiences.
With 18+ years of human-centered design leadership, I've operated at the intersection of design craft and business strategy — from individual contributor to leading teams of 9 across enterprise and startup environments.
My work spans consumer financial products, luxury travel, B2B supply chain platforms, and SaaS. I bring the same rigour to a 0→1 startup product as I do to a redesign serving millions of users.
I lead with research, data, and deep collaboration — partnering with product, engineering, and leadership to ship outcomes that matter. I believe the best design disappears into the experience.
Let's Work Together →Research-led, outcomes-obsessed. Every engagement follows a clear north star: measurable impact.
Deep user research, stakeholder alignment, and competitive landscape analysis. Understanding the problem before designing the solution.
Synthesise insights into clear problem statements, user journeys, and measurable success metrics that align design with business goals.
Rapid iteration from low-fi concepts to high-fidelity prototypes. Design systems thinking baked in from day one — not retrofitted.
Usability testing, developer handoff, and post-launch measurement. The work isn't done until the metrics confirm the outcome.
Design thinking doesn't stop at interfaces. I bring the same intentionality to visual communication, illustration, and brand work.
View Graphics Work →Open to senior IC, staff, and leadership roles — and select consulting engagements.
18+ years of leading design from concept to launch. I've built 0→1 products, led redesigns at scale, and partnered with C-suite stakeholders to align design with business strategy. I make teams better and products measurably stronger.
Financial Services · Travel & Hospitality · Supply Chain & B2B · SaaS · Consumer Apps · E-commerce