I started my career at the intersection of design and technology before "UX" was a common job title — learning by doing, building by instinct, and slowly developing a rigorous craft out of both. Over 18 years I've worked across financial services, luxury travel, B2B supply chain, and consumer apps — each environment sharpening a different dimension of design leadership.
At Viking Cruises, I drove a UX strategy that grew unique web visitors from 2.8M to 8M in 16 months — architecting a unified CX system, shipping an AI-powered Live Chat Agent and Booking Assistant, and unifying two fragmented digital products into one seamless guest companion that 99% of users preferred over what came before.
At Sourceability, I led UX for Sourcengine™ — the first e-commerce marketplace built for the electronic components supply chain — and Datalynq™, a market intelligence platform for supply chain risk. At Experian, I led a team of 9 across native iOS, Android, and desktop — directing UX for Experian Boost™ which over 12 million people used to gain an average 13-point FICO increase.
I lead with research, data, and deep cross-functional collaboration. I believe the best design decisions aren't made at the desk — they're made in conversation with users, engineers, product managers, and stakeholders. And I believe that great UX is invisible: the experience feels effortless precisely because the work behind it was not.