I design products people love —
and businesses grow on.
UX Leader • Turning complex problems into intuitive,
scalable solutions that drive measurable impact.
scalable solutions that drive measurable impact.
18+ Years of Human-Centered Design Leadership
I’ve led design teams across enterprise and startup environments, delivering solutions that improved user satisfaction and increased conversion rates by up to 50%. My approach combines research, data, and collaboration to drive outcomes that matter.
Selected Work
Datalynq Platform
Delivered actionable market intelligence and predictive tools that help users manage electronic components, streamline supply chains, and mitigate obsolescence risks through insights, alerts, and collaboration features.
Viking Search Redesign (AI Integration)
Enhanced the platform’s search and information retrieval experience to reduce user frustration and cut support inquiries by 50% within six months.
Enhanced the platform’s search and information retrieval experience to reduce user frustration and cut support inquiries by 50% within six months.
Experian CreditWorks Redesign
Led the multi-platform UX redesign of the Experian Creditworks™ Native app across the Apple & Android platorms. Leading a team of 9 designers, we worked to improve sign-up flows, condense the desktop exeperience and enhance trust through visual clarity. Result: Desktop conversions increased from 42% → 64%
Led the multi-platform UX redesign of the Experian Creditworks™ Native app across the Apple & Android platorms. Leading a team of 9 designers, we worked to improve sign-up flows, condense the desktop exeperience and enhance trust through visual clarity. Result: Desktop conversions increased from 42% → 64%