![](https://cdn.myportfolio.com/ce24b0df-c192-44e5-b494-42b53ba0062e/08b5e88a-fa43-4217-9742-0fb7a5fa6f56_rw_1920.png?h=a08ce4b73a2353ce56da1dee5d5b4fff)
The importance of mobile first
Consistency is key when having a product on multi-platforms. Native mobile allowed me to simplify Experian's vast desktop sign-up flow and create a better overall experience for the user. The less input fields, security questions, taps and pages, the higher the conversion rate.
![](https://cdn.myportfolio.com/ce24b0df-c192-44e5-b494-42b53ba0062e/82d8081f-d244-4c47-b20e-d9309bce3b58_rw_1200.jpg?h=3886b8b870cff164686d4ee99b95e3f4)
![](https://cdn.myportfolio.com/ce24b0df-c192-44e5-b494-42b53ba0062e/e3942adf-1bd5-4575-a3c3-1cd2f7c47835_rw_1200.jpg?h=871c5050033b6adbf32140ba0e2f8b21)
![](https://cdn.myportfolio.com/ce24b0df-c192-44e5-b494-42b53ba0062e/0e1e148b-b7ba-4012-9f7f-8a057878bef9_rw_1920.png?h=1c2a589b4115f70dec8c2f66efbcfcda)
The results of simplicity
Removing excess information and clutter designing for native mobile allowed for desktop to create a more efficient and reliable experience. Although 87% percent of Experian's members use native apps & mobile web, desktop conversions went from 42% to 64% with a cleaner UI and experience.
![](https://cdn.myportfolio.com/ce24b0df-c192-44e5-b494-42b53ba0062e/eeed9828-92f1-44c2-a4f5-991cbfe5a040_rw_1920.png?h=4f2be8c917aa3a05e1b195ff4374b8fb)
Branding Style Guide & Iconography
A huge rebrand took place in the last 5 years at Experian Consumer Services. I directed and lead a team of 4 to put together an entire style guide that would be used across multi-platforms.
![](https://cdn.myportfolio.com/ce24b0df-c192-44e5-b494-42b53ba0062e/dd6e79fa-b0e0-4c28-a610-bc59d5915699_rw_1920.png?h=00b523a82db1903a7275b4c849a1b58b)
![](https://cdn.myportfolio.com/ce24b0df-c192-44e5-b494-42b53ba0062e/69ad3f26-2f9e-47e1-8057-eafd4ee70a2f_rw_1920.png?h=7db6f2e0d19e5a48449a7f9bde5d2b65)
![](https://cdn.myportfolio.com/ce24b0df-c192-44e5-b494-42b53ba0062e/e8705158-df56-4f9f-8749-6a6ed61c28b5_rw_1920.png?h=d9a32690fc06dad0334d6131da31c7ee)
![](https://cdn.myportfolio.com/ce24b0df-c192-44e5-b494-42b53ba0062e/777e441e-40b1-4f53-9ef5-ee54d2ef7f3e_rw_1920.png?h=70b8202aa8c4787e023584940b96f53c)
![](https://cdn.myportfolio.com/ce24b0df-c192-44e5-b494-42b53ba0062e/f6d9def8-207e-465c-8949-edf4051cd9c9_rw_1920.png?h=136ec566efab5622e4030215625046b1)
![](https://cdn.myportfolio.com/ce24b0df-c192-44e5-b494-42b53ba0062e/d272e8e6-7dbe-496f-bffb-348a140f7212_rw_1920.png?h=37af8d4567dad6f558dfd93cc9682a3a)
![](https://cdn.myportfolio.com/ce24b0df-c192-44e5-b494-42b53ba0062e/1db9fe9a-2b74-4a2e-87a1-5e8345309118_rw_1920.png?h=23649d8553def7bbd0b9980183bc7727)
![](https://cdn.myportfolio.com/ce24b0df-c192-44e5-b494-42b53ba0062e/aeff5198-9e54-4096-89e2-41c7e44aeaa7_rw_1920.png?h=4bd2544383b27a1fc8ce3a22c925a4cb)
![](https://cdn.myportfolio.com/ce24b0df-c192-44e5-b494-42b53ba0062e/1b8df801-4e15-4681-a108-f8bc289acbd2_rw_1920.png?h=1c16b82d404a286d41dd16c40263a524)
![](https://cdn.myportfolio.com/ce24b0df-c192-44e5-b494-42b53ba0062e/71d5499d-e31c-4855-8f57-c3e2fa5edb3e_rw_1920.png?h=e2ad5f52b8c647b2beb6351d5c9c8d03)
![](https://cdn.myportfolio.com/ce24b0df-c192-44e5-b494-42b53ba0062e/50f68ffc-770e-4f5b-830c-371c59437db4_rw_1920.png?h=9e62666ff0ffe318a7ca6c155321374e)
![](https://cdn.myportfolio.com/ce24b0df-c192-44e5-b494-42b53ba0062e/09b40567-e242-458e-8633-1bc9bb5febb9_rw_1920.png?h=79fcc51c9c32630f328673920c469c71)
![](https://cdn.myportfolio.com/ce24b0df-c192-44e5-b494-42b53ba0062e/ee3d957c-7c8c-46fd-a233-c7034817f4b8_rw_1920.png?h=ad5f6a4ace2d61da244046ba7a508edc)
![](https://cdn.myportfolio.com/ce24b0df-c192-44e5-b494-42b53ba0062e/3d77624e-353d-4671-8fd7-2f17e7713deb_rw_1920.png?h=87c032f246596b82188b5864a9f2bc31)
![](https://cdn.myportfolio.com/ce24b0df-c192-44e5-b494-42b53ba0062e/02f9c8b9-9679-42c9-b81c-65888b0998c5_rw_1920.png?h=6f7f7e5cb6769f7130b50b72700dfb4a)