Over the years Experian Brands have become synonymous with professional sports. Whether on the hood of a NASCAR, the hardwood of an NCAA Tournament or the outfield wall of a major league ball park, our brands have been front and center in the eyes of the consumer. In 2013, we were asked to take our sponsorship of the MLB in a new direction. Not only were we expected to create brand awareness, but there was an expectation to drive acquisition as well. The following campaign, executed across multiple channels did both.