Clear iconography is key
When making financial decisions iconography is a great way to help users find what they're looking for. We tested several icon sets with a hover state that would magnify the path the user would choose.
Simple form style and validation
Our goal was to collect minimal information to maximize user financial possibilities. Here you can see a less invasive and easy to understand sign up flow that allowed Experian to give the user a detailed report and path to making the best buying decision.
By making the sign up process easy and concise, the user can now get results based on their credit score with out getting too granular. From here the user can then select a pre-approved loan all based on their credit report and score.